You Mean Protein Can Actually Taste Good?

If you have tried more than 3 protein shakes, you have probably tried one that would rank as the worst tasting thing in the history of your life.  As a nutrition store owner, we get the "pleasure" of trying almost every protein mix on the market.  Sometimes I think it is a cruel joke the companies are pulling or I often expect a hidden camera crew to pop out saying I just drank a mud pie (in some cases a mud pie might taste better - i.e. Body Fortress vs. Mud Pie....Mud Pie wins!).

I will be the first to tell you that most protein tastes like chalk or worse and often has a terrible after taste.  Companies will spend millions in advertising to tell you how great their product is and how great it tastes (Muscletech).  The truth is very few companies put forward what is needed to actually make a product taste great. 

There are a few things you can look at on a label that will tell you if a product MIGHT taste great and I will make a few product recommendations that are available at PureBody Nutrition.
Look at these ingredients:
Cholesterol:  A high amount of cholesterol typically means a lower quality protein and thus a bad tasting product. 
Whey Protein Isolate:  This may not change the flavor much, but it makes a huge difference in quality. (you will absorb 99% of the amino acids in an isolate as opposed to a "concentrate" protein).  I typically like to have 50-80% Isolate and 20-50% concentrate in my proteins.  It is a good balance between the two proteins.  An absolute isolate actually tastes bad, but combining the two seems put a good balance on flavor.
Flavor: If it is a fruit flavor (especially tropical) it will more than likely taste bad or the protein quality is so low that you will not absorb any of the protein.  Another problem is that the sugar content maybe extremely high!  Fruit flavors that are occasionally really good Strawberry, Watermelon (I've found many to taste good, but they are high in sugar), peach, banana.

There are really only three products I recommend that are in our store that I am confident you will more than likely LOVE the taste.  Be sure and ask for a sample when in our store to make sure you like the flavor before you leave.  Also feel free to ask for samples of other proteins in the store. 

#1.  Core Whey Active (Chocolate or Vanilla)

#2 AfterGlow (Bazooka Fruit, Watermelon, CherryBomb)

#3 Protein Ultimate (Chocolate, Vanilla, Strawberry, Cookies and Creme)